About us

One of the most difficult moments in life is the loss of life.

Nothing can prepare you for the loss of a loved one, friend or family member.

The current problem for the bereaved is that the funeral industry is somewhat behind other industries and sectors that have fully adopted the internet. Despite the NAFD stating funeral directors should disclose their price lists, we noticed across numerous directors websites that they often didn’t publish them. We are yet to see funeral director websites fully e-commerced, allowing consumers to buy a funeral online without the need for a telephone conversation.

As a society and all across cultures we struggle to know how to deal and talk about death. More often than not it is unexpected and the bereaved are making a ‘distressed’ purchase, in a state of shock and are vulnerable. This was the reason to build firstfunerals.com. To provide you with clear, reliable information from the comfort of your own home so that you can make an informed decision. It is more often than not that the individual who has passed hasn’t chosen a specific funeral director, unless they have already purchased a funeral plan.

We did find some websites that speeded up the process a little, but we soon discovered that their data was unreliable; some funeral directors were mysteriously missing and often links were broken and data out of date.

Our mission

Most people have never arranged a funeral before, so it can be a confusing and daunting task. Here at firstfunerals, We want to make the process as simple as possible, ensuring you and your family get the best service and funeral possible without the stress, allowing you to spend time with your family and friends.

firstfunerals was founded to help the bereaved by providing a central platform where you can find all the information you need to guide you through the end of life.


Our culture & values

Here at firstfunerals, our values are fundamental in shaping the way we behave and interact with our customers and one another.

These can be summarised as the following:

  • Customer at the core: It’s you & your family that counts. It’s as simple as that.

  • Trust: It’s crucial you can trust our platform, services and people. We build trust by partnering with the best in class suppliers who are market leaders in their respective industries, who we know can deliver when called upon.

  • Care: Compassionate. We treat people with respect and kindness. Everyone and everything matters.

  • Respect: Creating a culture of warmth and belonging, where everyone is welcome.

  • Transparency: The reason we make things transparent is we think it’s the right thing to do. There’s no benefit, we don’t do it to get press. We don’t do it to get people to join our company, to sign up to firstfunerals. We just think the best possible way we can develop ourselves as people is by making the company as transparent as possible as well as fundamentally providing you with transparency on funerals which has been kept in the dark ages for far too long.

  • Independent: We are a family business and are not owned by a venture capital firm or by any other funeral director. We are growing organically and steadily to ensure we build a profitable, sustainable business that is ethically aligned with our clients. We do not promote any particular business, supplier over any other.

  • Simplify: We do the hard work so you don’t have to. We appreciate this is a difficult time, which is why we bring together businesses and suppliers on one platform that you can trust. We want to make this the easiest process, as we know the emotional turmoil is the truly challenging bit that requires your focus and energy.

Thank you to all of you that have sent us encouraging messages over the years and continued to spread the word about firstfunerals.com; it is much appreciated. We always welcome feedback, be it good or bad. Feel free to contact us with any comments, suggestions or complaints.



From the profits generated from our platform we will donate a proportion of our net profits after tax annually to the below chosen charities. We would love to hear from you all, as to what charities out there you feel we should support going forward.